Was going through Raycon's bone conduction ads vs.

Latest Developments in Electronic

what people leave in reviews and forums about open-ear headphones, and the disconnect is pretty stark.

Industry Impact

The ads list it as a feature: "Aware of surroundings." "Super comfortable design." "Perfect for any form of exercise." It's rational bullet-point language with a retired athlete running on a track.

What This Means for Businesses

But when you read what runners and cyclists are actually writing — on Amazon, in cycling subs, in Shokz reviews — the language is nothing like that.

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